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(Selected Work)100+ clients, two studios

Work that moves brands forward.

Ten years of brand, digital, film and AI-driven advertising, made in Dubai and Karachi for some of the region’s leading companies.

(11) Projects
(Case studies)

Selected case studies.

A closer look at the partnerships behind the numbers: the strategy, the work and the growth that followed.

(Six partnerships)Film, digital, 360° marketing & brand identity About the studio ↗
Film & Digital Dubai skyline at dusk from the LWK + PARTNERS film
LWK + PARTNERS · Global

Weaving Living Legacies, a cinematic portrait of a global practice.

A seven-minute documentary across eleven studios, and an editorialized headless website that puts people alongside projects.

11Studios7Min film3Languages
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360° Marketing Jazaa Global: introducing bold new flavours
Jazaa Global · Pakistan

From niche to household name in five and a half years.

Over two hundred SKUs launched at a 96% success rate, with online sales grown from zero to five million on a quarter-million spend.

200+SKUs5MSales96%Success
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360° Marketing The Apollo Houseware product range across the home
Apollo Houseware · Pakistan

Awareness to e-commerce dominance.

A three-phase funnel of OOH, in-store and a sponsored TV show, all feeding an online store that became the brand's most profitable channel.

5.3×ROAS1.6MSales360°Programme
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Brand Identity Levante carrier bag, wrapped bouquet and coffee cup on a cafe table
Levante · Dubai

Levante: Coffee, Chocolates & Flowers

Three categories that usually run as three businesses, sold across one counter. The identity hides a teardrop in the A and specifies every application.

18Pages7Sections5Colours
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Brand Identity A small team working together at a cafe table with Ecco Bot on the laptop
Ecco Bot · Dubai

Ecco Bot: One Assistant, Every Channel

A monogram that reads as both a B and a speech bubble, a friendly green instead of a corporate one, and accent colours kept out of the interface chrome.

18Pages7Sections8Colours
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Brand Identity PulseFit outdoor campaign with clinical staff in coloured scrubs
PulseFit · Dubai

PulseFit: Scrubs, Uniforms & Workwear

Medical workwear sold as an experience. The symbol is one continuous folded ribbon, and the tone of voice is written down alongside the colour rules.

18Pages8Sections4Lockups
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