Video productions and animations to tell the story, plus kiosks, exhibition stands and billboards so the brand held up wherever the customer met it.
From niche to household name.
Five and a half years turning a rice brand into a full food house — across shelves, billboards, feeds and a store that sells direct.
Jazaa Global
Steer Media · Case Study
(The challenge)
Known for rice. Needed the whole shelf.
Two problems at once: shift perception from a specialist rice company to an everyday food brand, and win shelf space in local and international markets.
Basmati RicePlain SpicesHimalayan Pink SaltCooking PastesCocoa PowderGinger PowderBlack PepperPaprikaGaram MasalaPotato SticksEdible OilsSesame OilMustard OilCoconut OilCastor OilBlack Seed OilOlive Oil
(The solution)360 degrees
Digital and physical, working as one.
From social feeds to supermarket aisles to exhibition halls — every touchpoint carrying the same argument.
An intensive listening campaign mapped sentiment and market gaps, then moved the messaging beyond rice to everyday kitchen essentials.
Dedicated creative for distributors and global exhibitions — one identity, consistent across very different audiences.
A direct-to-consumer store, launched and then fed by data-driven campaigns — every rupee tied to a measurable return.
Six categories inside four months, then 200+ launches over 5.5 years — creatives and campaigns kept pace with an exploding range.
(Key results)Growth & market dominance
Jazaa Global
Zero to five million,
on a quarter-million spend.
0Online salesPKR, grown from zero within the campaign period.
0SpendPKR total marketing spend behind that growth.
0SKUs managedLaunched over 5.5 years at a 96% success rate.
0FollowsNew followers, building a substantial community.
0EngagementPeople engaging with posts daily at peak reach.
0MessagingNew messaging connections per month.
(Outcome)
Perception, revenue and reach — all rebuilt.