Awareness to e-commerce dominance.
A three-phase funnel that took a little-known houseware brand to a household name and made its online store its most profitable channel.
Houseware Steer Media · Case Study
At a glance: the programme in numbers.
| Programme | 360° marketing and e-commerce, run as a three-phase funnel: reach, pursue, convert |
| Channels | OOH, in-store signage, delivery-truck branding, a sponsored show on a major food channel, product films and animation, kiosks, exhibition stands, paid and organic digital |
| E-commerce sales | 1.6M PKR per month from funnelled paid campaigns |
| Ad spend | 300,000 PKR per month |
| Return on ad spend | 5.3×, making it Apollo’s most profitable channel |
| Social reach | 1M per month across the brand’s channels |
| Website traffic | 73.9K sessions and 266.9K page views per month, roughly 3.6 pages per session |
| New visitors | 46.9K new users per month; 79.8% of all visitors were arriving for the first time |
| Paid social | 200K new likes, and 20% audience growth in a single month |
Have a project like this?
Tell us what you are building. We reply to every enquiry within one working day.
Build a household brand. Then sell direct.
Apollo needed two things at once: awareness broad enough to make it a household name, and an online store profitable enough to carry the business.
Three phases, one descent.
Organic and paid digital alongside OOH, in-store signage, delivery-truck branding and a sponsored show on a major food channel.
Product films and animations, plus cohesive creative for kiosks, exhibition stands, billboards and Apollo's international accounts.
Targeted campaigns moved the nurtured audience to the bottom of the funnel, with the e-commerce platform as the engine.
Explosive website and social growth.
300K in. 1.6M out.
From billboards to the basket: one brand, and a store that pays for itself five times over.
Have a project like this?
Tell us what you are building. We reply to every enquiry within one working day.