Awareness to e-commerce dominance.
A three-phase funnel that took a low-visibility houseware brand to a household name — and made its online store the most profitable channel it has.
Apollo
Houseware Steer Media · Case Study
Houseware Steer Media · Case Study
(The challenge)
Build a household brand. Then sell direct.
Apollo needed both halves at once — awareness broad enough to become a household name, and an e-commerce platform profitable enough to carry the business.
(The solution)A funnel-based approach
Three phases, one descent.
01Reach — building awareness
Organic and paid digital alongside OOH, in-store signage, delivery-truck branding and a sponsored show on a major food channel.
02Pursue — nurturing trust
Product films and animations, plus cohesive creative for kiosks, exhibition stands, billboards and Apollo's international accounts.
03Convert — direct action
Targeted campaigns moved the nurtured audience to the bottom of the funnel, with the e-commerce platform as the engine.
(Key results)Per month
Explosive website and social growth.
0Social mediaMonthly social reach across the brand's channels.
0New users79.8% of total visitors were arriving for the first time.
0SessionsWebsite sessions per month.
0Page viewsRoughly 3.6 pages per session — people browsed, not bounced.
(E-commerce performance)Per month
Apollo Houseware
300K in. 1.6M out.
0SalesPKR generated per month by funnelled paid campaigns.
0Return on ad spendOn a monthly spend of 300,000 PKR — Apollo's most profitable channel.
0New likesAdded from paid campaigns.
0IncreaseAudience growth in a single month.
(Outcome)
From billboards to the basket — one unified brand, and a store that pays for itself five times over.