At a glance
| Company | Steer Media Tech L.L.C. |
| Founded | 2016 |
| Dubai studio | Office 301, Block B, 3rd Floor, Saraya Avenue Building, Al Garhoud |
| Pakistan studio | Plot 21-E, D-3, Zamzama Commercial Lane, Karachi |
| Markets | UAE, the wider Gulf, Pakistan and international |
| Disciplines | Eleven, all in-house: Brand identity, video production, AI ad films, photography, web and app design, social media creative, social video and animation, reels, packaging, print and out-of-home, and ATL and BTL campaigns |
| Certifications | Google Ads, Google Analytics, Meta and LinkedIn |
| Languages | English and Arabic |
| Hours | Monday to Friday, 9am to 6pm, both studios |
| Contact | info@steermedia.com, +971 50 292 0592 (Dubai), +92 336 211 4110 (Pakistan) |
How the studio is organised
Work is set up by discipline, so each brief reaches the people who make that kind of work.
- Strategy and identity. Positioning, brand identity, packaging, print and out-of-home.
- Film and photography. Video production, AI ad films, reels, social video and animation, and photography.
- Digital. Web and app design, social media creative and performance marketing.
- Campaigns and live. ATL and BTL activation, event coverage and 4K live streaming.
Who directs the work
Creative direction is a team discipline at Steer Media. Creative Director Arshmaan Ali Khuwaja sets the direction across both studios, and each discipline team carries it through to the finished work.
Where AI fits
The studio uses AI in concepting and production to get from brief to finished design faster, while people keep the taste decisions. Every output is still art-directed and checked before it ships.