Steer Media’s creative direction is led by Arshmaan Ali Khuwaja, who brings over sixteen years of experience across creative design, website design, UX/UI design strategy, photography, video production and digital media buying, marketing products that range from FMCG to houseware.
At a glance
| Role | Creative Director, Steer Media (Dubai and Pakistan) |
| Experience | 16+ years across design, web, UX/UI strategy, photography, film and media buying |
| Categories | FMCG through to houseware, and most things between |
| Founded | Karachi Photo Walk, 2011, organised four times since |
| Profile | linkedin.com/in/arshmaanalikhuwaja |
Strategy before craft
His strength is strategy that improves return on investment and keeps customers once they arrive. That means communication built to raise brand recall and to make the customer lifecycle feel continuous across every channel. It extends into website management, e-commerce usability and online retail, where the difference between a brand that converts and one that doesn’t is usually in the structure, not the visuals.
A certified photographer, taught by doing
Arshmaan is a certified photographer and has been shooting since 2011, the year he started the Karachi Photo Walk. It was a new kind of photography event for the city at the time, and it has since run four times. Most of what he knows he learned hands-on, on real jobs, working alongside well-known artists from the Pakistani media industry.
Where AI fits
These days the studio also uses AI in concepting and production to get from brief to finished design faster, while people keep the taste decisions. Every output is still art-directed and checked before it ships.
On time as a resource: the working belief here is that time is the one thing you do not get back, so find what interests you, pursue it, and let dedication and persistence do the rest.
