Case studies.
Weaving Living Legacies, a cinematic portrait of a global practice.
A seven-minute documentary across eleven studios, and an editorialized headless website that puts people alongside projects.
From niche to household name in five and a half years.
Over two hundred SKUs launched at a 96% success rate, with online sales grown from zero to five million on a quarter-million spend.
Awareness to e-commerce dominance.
A three-phase funnel of OOH, in-store and a sponsored TV show, all feeding an online store that became the brand's most profitable channel.
Levante: Coffee, Chocolates & Flowers
Three categories that usually run as three businesses, sold across one counter. The identity hides a teardrop in the A and specifies every application.
Ecco Bot: One Assistant, Every Channel
A monogram that reads as both a B and a speech bubble, a friendly green instead of a corporate one, and accent colours kept out of the interface chrome.
PulseFit: Scrubs, Uniforms & Workwear
Medical workwear sold as an experience. The symbol is one continuous folded ribbon, and the tone of voice is written down alongside the colour rules.
All six at a glance.
| Client | Where | Discipline | Headline |
|---|---|---|---|
| LWK + PARTNERS | Global: UAE, Hong Kong, Riyadh, Singapore, Manila | Film & digital | 7-minute film, 7 one-minute cuts, subtitles in 3 languages, headless website |
| Jazaa Global | Pakistan | 360° marketing & e-commerce | 200+ SKUs at a 96% success rate; online sales from zero to 5M PKR on 250K PKR spend |
| Apollo Houseware | Pakistan | 360° marketing & e-commerce | 5.3× return on ad spend; 1.6M PKR monthly sales on 300,000 PKR monthly spend |
| Levante | Dubai | Brand identity | 18-page guidelines; 3 categories under one mark; 5 colours |
| Ecco Bot | Dubai | Brand identity | 18-page guidelines; 8 colours; 24 px icon grid |
| PulseFit | Dubai | Brand identity | 18-page guidelines; 4 lockups; 7 colours |
Ideas are cheap. Execution isn't.
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