Case studies.
Weaving Living Legacies — a cinematic portrait of a global practice.
A seven-minute documentary across eleven studios, and an editorialized headless website that puts people alongside projects.
From niche to household name — in five and a half years.
Over two hundred SKUs launched at a 96% success rate, with online sales grown from zero to five million on a quarter-million spend.
Awareness to e-commerce dominance.
A three-phase funnel — OOH, in-store and a sponsored TV show feeding a store that became the brand's most profitable channel.
Levante — Coffee, Chocolates & Flowers
Three categories usually run as three businesses, sold across one counter — with a teardrop hidden in the A and every application specified.
Ecco Bot — One Assistant, Every Channel
A monogram that reads as a B and a speech bubble at once, a green kept conversational rather than corporate, and accents barred from interface chrome.
PulseFit — Scrubs, Uniforms & Workwear
Medical workwear sold as an experience, not a garment — one continuous folded ribbon as the symbol, and a tone of voice codified alongside the colour.
All six — at a glance.
| Client | Where | Discipline | Headline |
|---|---|---|---|
| LWK + PARTNERS | Global — UAE, Hong Kong, Riyadh, Singapore, Manila | Film & digital | 7-minute film, 7 one-minute cuts, subtitles in 3 languages, headless website |
| Jazaa Global | Pakistan | 360° marketing & e-commerce | 200+ SKUs at a 96% success rate; online sales from zero to 5M PKR on 250K PKR spend |
| Apollo Houseware | Pakistan | 360° marketing & e-commerce | 5.3× return on ad spend; 1.6M PKR monthly sales on 300,000 PKR monthly spend |
| Levante | Dubai | Brand identity | 18-page guidelines; 3 categories under one mark; 5 colours |
| Ecco Bot | Dubai | Brand identity | 18-page guidelines; 8 colours; 24 px icon grid |
| PulseFit | Dubai | Brand identity | 18-page guidelines; 4 lockups; 7 colours |
Ideas are cheap. Execution isn't.
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