Web & App Design.

Web and app design covers the interface a customer meets and the system your team edits behind it. Most agency websites solve the first and neglect the second, which is why so many launch beautifully and look neglected within a year.

Seventeen projects sit above across five categories: corporate and industrial (5), hospitality and lifestyle (4), product and SaaS (3), e-commerce (3) and agency and studio (2).

At a glance

What a build includes

• Information architecture — what exists, what it is called, and how someone reaches it
• UX and UI design — layouts, states and components, designed responsive from the start
• Content and narrative strategy — the argument the site makes, before the pages are drawn
• Front-end engineering — built in-house, so the design intent survives to the live site
• CMS development — an editing experience your team will actually use

Headless, where it earns its complexity

A headless CMS separates where content is written from where it is displayed: editors work in a familiar admin, while the public site is built with a separate front-end framework. It costs more to set up and pays back on sites that publish frequently or serve heavy media.

For LWK + PARTNERS we ran WordPress on the back end — because their editorial team already knew it — with React deployed via Vercel on the front, for fast transitions and high-resolution media at scale. The brief called for a page curated monthly; the stack was chosen to make that monthly job easy rather than to be modern.

Performance is a design decision

Most slow sites are not slow because of the framework. They are slow because of uncompressed images, blocking scripts and fonts loaded before anything paints. We treat weight as a design constraint from the first layout, not an optimisation pass at the end.