Product & Food Photography.
The work — stills that hold up at thumbnail and at three metres.
Commercial photography is the production of still images built for a specific commercial job — a menu, a listing, a billboard, a launch. That job dictates everything: how the shot is lit, how much negative space it carries, and what resolution it is delivered at. A hero image for a hoarding and a packshot for a marketplace listing are not the same photograph taken twice.
The archive above runs to 216 images across five disciplines: product (63), food (55), lifestyle (51), e-commerce (25) and real estate (22) — shot in our Dubai studio and on location.
Hospitality clients span both markets. In Dubai we shoot for Ceylonka, One Hour Bakery and Levante; in Pakistan for So Gusto, Funky Monk, Roll Inn, New Dilpasand and Moukata. Product and e-commerce work covers brands including Kenwood, Beli Plastic and Mepro.
The five disciplines
- Food — plated and in-service, shot at temperature on site where a dish will not survive a studio trip
- Product — controlled lighting, accurate colour, consistent angles across a range
- E-commerce — clean-background sets built for marketplace and own-site listings
- Lifestyle — people and product in context: portraits, talent and campaign imagery with room for type, for social and brand storytelling
- Real estate — interiors and amenities, shot wide and level for listings and developer collateral
Why consistency matters more than any single frame
A range shot across three sessions by three photographers reads as three brands on a shelf or a grid. We shoot a range in one block against a fixed lighting setup, so the fortieth product looks like it belongs beside the first. That matters most in e-commerce, where your images sit in a row next to a competitor's.
What you receive
Retouched masters at full resolution, plus web-optimised derivatives in the crops you actually publish — square, portrait and landscape. Files are named for use, not for the camera that took them.
Photography questions — formats and scope.
What types of photography does Steer Media shoot?
We shoot food, product, lifestyle, e-commerce and real estate photography — in our Dubai studio and on location. The portfolio spans retail, F&B, hospitality, FMCG and consumer brands across the UAE and Pakistan.
Do you provide e-commerce product photography?
Yes. E-commerce is a dedicated discipline in our portfolio, covering consistent clean-background product sets, packaging shots and in-context lifestyle imagery for marketplace and own-site listings. Ranges are shot in one block against a fixed lighting setup so the fortieth product matches the first.
Can you shoot food photography on location at a restaurant?
Yes. Food is our largest photographic category and we shoot both in studio and on site in restaurants and kitchens, usually during service. On location is normally the better option, because most plated dishes do not survive the trip to a studio in a photographable state.
Which restaurants and brands do you shoot for?
Hospitality clients span Dubai and Karachi — Ceylonka, One Hour Bakery and Levante in the UAE, and So Gusto, Funky Monk, Roll Inn, New Dilpasand and Moukata in Pakistan. Product and e-commerce photography covers brands including Kenwood, Beli Plastic and Mepro.
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