Social Media Creative.

Social media creative is the design work that fills a brand's feed — the posts, carousels, stories and offers that appear between a customer's friends and the news. It is judged on a scale no other channel faces: a piece has roughly a second to earn a stop, and it will be seen beside content the platform already knows that person likes.

The archive above holds 266 pieces across nine industries, weighted heavily toward food and beverage (144) and home and lifestyle (53), with finance and insurance (19), beauty and wellness (15), real estate (12), retail and fashion (11), automotive (5) and legal and professional (4). Clients include Levante, One Hour Bakery, Dilpasand, Appollo and Naushad Imdad.

What we produce

• Feed posts and carousels — single frames and multi-slide sequences that carry an argument
• Campaign and seasonal work — Ramadan, Eid, Christmas and category moments, planned ahead
• Offer and promotion creative — templated so a price change is an edit, not a redesign
• Menu and product announcements — new lines, formats and variants
• Localised sets — the same idea built for different markets and languages

Volume is a design problem, not a production problem

A brand posting daily needs roughly 350 pieces a year. Designing each from scratch is neither affordable nor coherent — by month three the feed reads as several brands. We build a system first: a fixed grid, a type hierarchy, a colour logic and a set of layouts that accept new content without redrawing. Then volume becomes assembly rather than invention, and the feed still looks like one brand at the end of the year.

Why food and beverage dominates the archive

F&B is the most competitive category on social in both our markets and the one where creative quality most directly moves footfall. It is also the hardest to shoot and design well — food photographs badly under the wrong light and reads as unappetising at small sizes. More than half the work above is F&B because that is where clients keep asking us to go.

How a social creative engagement runs

Volume work only stays coherent if the thinking happens monthly and the production happens weekly. This is the cycle we run.

1. Audit and system — review the existing feed, then build the grid, type hierarchy, colour logic and layout set the work will be assembled from
2. Content pillars — agree the four or five recurring themes, so no month starts from a blank page
3. Monthly plan — map posts against the calendar, including seasonal and category moments booked well ahead
4. Shoot or source — batch photography and video for the month in one block rather than per post
5. Design and batch — produce the set against the system, so the month reads as one brand
6. Review in context — check work as a grid and on a phone, not as full-size artboards on a desktop
7. Adapt and export — resize every piece to the formats it will actually run in, with the crop checked per ratio

Formats and safe areas

One design almost never survives every placement intact. We design to the tightest crop and expand outward, rather than making a square and hoping it survives a story.

What determines the scope of an engagement

Social is scoped by output and originality, not by hours. What moves it is the number of pieces per month, how many are new concepts versus templated variants, whether photography and video are produced or supplied, the number of platforms and therefore formats each idea has to be adapted into, and how many languages the feed runs in. Thirty templated pieces a month is a different engagement from twelve original ones, and neither is automatically the right answer.

Designing for the grid, not the post

A feed is judged twice: once as individual posts in a scroll, and once as a profile grid when someone decides whether to follow. Work that performs in isolation can still make an incoherent grid, usually because every piece competes to be the loudest. We plan in rows of three, alternating dense and quiet pieces so the profile reads as composed rather than shouted. It costs nothing extra and it is the first thing a prospective customer sees after they tap the name.