Brand identity: a system, not just a logo.
Steer Media designs brand identities in Pakistan from PKR 250,000, delivered as a guidelines document covering positioning, symbol and lockups, colour, typography, tone of voice and applications, specified closely enough that a supplier can quote from the book.
A logo is the smallest part of an identity and the part most often mistaken for the whole. Our identity projects for Levante, Ecco Bot and PulseFit were each delivered as eighteen-page guidelines across seven or eight sections.
At a glance
| Starting price | From PKR 250,000 |
| What moves the price | The depth of the system and the number of applications |
| Files supplied | Brand guidelines as PDF, plus the logo and every approved variant in AI, EPS, SVG, PDF, PSD, PNG and JPEG, or whatever format the brand's suppliers need |
| Scope | Confirmed with the client before work starts |
| Contact | WhatsApp +92 336 211 4110 |
What an identity project delivers: seven parts.
- Positioning. The argument the brand makes, agreed before anything is drawn.
- Symbol and lockups. Each version with a named job, not a set of alternatives.
- Colour with fixed proportion. Which colours, and how much of each.
- Typography. Faces, weights, settings and the jobs each is allowed to do.
- Tone of voice. How the brand writes, with examples of right and wrong.
- Applications. Packaging, garment, stationery, digital and out-of-home.
- Asset index. Every supplied file named by format and use.
Rules so the brand survives other people: printers, developers, franchisees.
An identity is applied mostly by people who did not design it. That is why every project ends with written rules: a supplier should be able to quote from the book without calling us.
Work and guides: proof you can open.
- Branding work Identity systems delivered as 18-page guidelines a supplier can quote from.
- Levante case study One identity for coffee, chocolates and flowers: 18 pages, 7 sections.
- PulseFit case study A medical workwear identity with four named lockups.
Related: keep reading.
- Prices in Pakistan Every starting price in rupees.
- Website design The site that carries the identity.
- Branding (Dubai) Three complete identities in full.
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Brand identity in Pakistan: questions and answers.
How much does a brand identity cost in Pakistan?
A brand identity at Steer Media in Pakistan starts from PKR 250,000 and rises with the depth of the system and the number of applications.
What is included in a brand identity project?
Positioning, symbol and lockups, colour, typography, tone of voice, applications and an asset index, delivered as a guidelines document.
What is a brand guidelines document?
The book that specifies how the brand looks and sounds, closely enough that printers, developers and agencies can apply it without calling the designer.
What files do you hand over?
Brand guidelines as PDF, plus the logo and every approved variant in AI, EPS, SVG, PDF, PSD, PNG and JPEG, or whatever format your suppliers need.
How do we start?
Message us on WhatsApp at +92 336 211 4110 or send the brief through the form on this page. We reply within one working day with a scoped plan.