How much does social media management cost in Dubai?
Dubai agency quotes run from about AED 5,000 to over AED 45,000 a month. Here is why the numbers differ, what a fair package contains, and how to compare quotes.
Social media management in Dubai is quoted from about AED 5,000 to over AED 45,000 a month, and the range is wide because agencies sell different things under the same name. A fair quote lists what you receive: how many posts, reels and stories, who shoots them, whether community management is included, and how results are reported. At Steer Media, social media marketing starts from AED 8,000 a month.
The ranges below come from agency blogs published by Dubai agencies on their own sites in 2026. They are not audited, and most do not define what a "package" is. Use them to see the spread, then compare quotes on deliverables, not on the headline price.
What do Dubai agencies charge for social media management?
| Tier | Typical monthly fee | What it usually means |
|---|---|---|
| Mid-market | About AED 5,000 to 10,000 | Posts, stories and a few reels, a content calendar, basic community replies and a monthly report. Photography or video is usually extra. |
| Full service | About AED 10,000 and above, up to AED 45,000 or more | Strategy, shooting, community management and influencer work, with a dedicated team. |
These bands are indicative, not a price list, and we have seen agencies price the same work at several times the difference. That is the point of the next section.
Why is there such a gap between quotes?
- 01Content production.A designed post is cheap. A shot reel needs a crew, a camera, a location and an edit. Quotes that include real shooting cost more because the work costs more.
- 02Volume.Twelve posts a month and thirty are different jobs, even though both are called a "monthly package".
- 03Platforms.Managing Instagram alone is not the same as managing Instagram, TikTok, LinkedIn and YouTube.
- 04Community management.Replying to comments and messages in Arabic and English, within hours, takes staff time that cheap packages leave out.
- 05Who does the work.A senior strategist and a designer cost more than a coordinator forwarding briefs.
What should a social media package include?
Ask every agency for these in writing. If a line is missing, assume it is not included.
Need content that keeps coming?
Tell us what you publish and where. We reply within one working day with a scoped plan.
How does Steer Media price it?
Social media marketing at Steer Media starts from AED 8,000 a month. The number moves with the volume of content, the platforms and how much shooting is involved, and we list the deliverables before work starts. Because we are a production company as well as a marketing team, shooting is part of the plan rather than an outside purchase, which is why reels and video can be priced from our own rates: a reel from AED 1,000 for the shoot alone and from AED 1,500 shot and edited.
| What | Starting price |
|---|---|
| Social media marketing | From AED 8,000 a month |
| Reel, shoot only / shot and edited | AED 1,000 / AED 1,500 |
| Corporate film | From AED 35,000 |
See what the work looks like on our social media marketing page, which shows the archive and how a monthly engagement runs.
How should you compare agency quotes?
- 1Ask for deliverables, not a fee.Posts, reels, stories, shoot days and platforms, each as a number
- 2Divide.Fee divided by the number of finished pieces gives a cost per piece you can compare
- 3Check the team.Who plans, who shoots, who answers comments
- 4Ask for a three-month minimum, not twelve.Results show within a quarter, and a long lock-in hides weak work
- 5Look at the work.Ask for accounts they run now, not a deck
What affects the price of a social campaign in a season?
Seasons add work: Ramadan, National Day and the Dubai Shopping Festival each need extra content and tighter dates. We cover them in our guides to the Ramadan 2027 campaign timeline, Dubai Shopping Festival and the content sprint, which batches a month of content into one production block.
Send your platforms, your goals and the number of pieces you want a month, and we reply within one working day with a scoped plan.
Need content that keeps coming?
Tell us what you publish and where. We reply within one working day with a scoped plan.
Social media cost questions: fees, scope and contracts.
How much does social media management cost in Dubai?
Dubai agencies quote from about AED 5,000 to over AED 45,000 a month, according to figures published on agency websites in 2026. At Steer Media, social media marketing starts from AED 8,000 a month, scoped to the brief.
Why do agency quotes vary so much?
Because the work behind the quote differs: shot reels cost more than designed posts, thirty pieces cost more than twelve, and community management is often left out of cheaper packages.
What should be included in a social media management package?
A monthly plan, a stated number of posts, reels and stories, any shooting, community management with response times, monthly reporting and ownership of your accounts and files.
Should I sign a 12-month contract with a social media agency?
We would not. Results show within a quarter, so a three-month minimum is enough, and a long lock-in can hide weak work.
Does Steer Media shoot content for social media?
Yes. We are a production company, so shooting is part of the plan. A reel starts from AED 1,000 for the shoot alone and from AED 1,500 shot and edited.
