AI video production company in Dubai: how a project runs
How a project runs at an AI video production company in Dubai, what you receive at the end, and when to choose AI, live action or a mix.
An AI video production company in Dubai takes a brief and delivers a finished film: concept, script, generated imagery, edit, sound, grade and the file formats each platform needs. The difference from using AI tools yourself is that the finishing, the versions and the accountability are included. At Steer Media, AI ad films start from AED 10,000 for a film up to one minute.
This guide follows a project from the first message to the final files, so you know what you will be asked for, what you will see and what you will own.
What do you receive from an AI video production company?
We confirm the list of deliverables with you before work starts. A typical list looks like this.
| Deliverable | What it is | Where it is used |
|---|---|---|
| Master film | The finished edit at full quality | Web, presentations, broadcast on request |
| Cutdowns | Shorter versions, planned at script stage | Paid social and pre-roll |
| Format versions | 9:16, 1:1 and 16:9 compositions | Stories and reels, the feed, the web |
| Language versions | Subtitles and voice in English and Arabic where needed | Campaigns across the GCC |
How does an AI video production project run?
- 1Brief.You tell us the product, the audience, the length and the deadline, and we reply within one working day
- 2Quote.We price against the written brief, so the length, versions and revision rounds are agreed up front
- 3Treatment and boards.The idea and the look are put on paper before any images are generated
- 4Test frames.You see the look and the character on a few frames before the full film is made
- 5Generation and selection.Shots are produced in volume and a director chooses and refines them
- 6Edit, sound and versions.The cut, the voice, the music and the sound design are built, then the format and language versions are made
- 7Review and delivery.You review in agreed rounds, and we hand over the master and cutdowns
How long it takes depends on length and complexity, and we confirm the timeline in the quote. AI shortens the path to a finished frame for the right brief, and the edit, sound and approvals still take their own time.
Thinking about an AI ad film?
Tell us the product, the audience and the deadline. We reply within one working day with a scoped quote.
Should you choose AI, live action or a hybrid?
Choose by what the brief needs on screen, not by what is newest. These are our starting prices, so you can see how the choice moves the budget.
| Approach | Starting price at Steer Media | Best for |
|---|---|---|
| AI ad film | From AED 10,000 for a film up to one minute | Stylised worlds, product visualisation and concept films |
| Live-action corporate film | From AED 35,000 | People, places and real performance |
| Live-action TV commercial | From AED 100,000 | Spots that need approvals, locations and talent |
| Hybrid | Quoted per brief | A real shoot with generated shots where a camera cannot go |
What can go wrong, and how do you avoid it?
- 01Character drift.A person looks different from shot to shot. We design the character first and select shots against it
- 02Wrong packs and labels.Generated packaging is approximate, so we use real packshots where the label must be exact
- 03A generic look.Unless someone directs it, generated imagery averages out. Direction and grade are where a brand look comes from
- 04Arabic that does not match the picture.Script, voice and subtitles are checked together, not in separate rounds
- 05Tool churn.A model that is current this quarter may be retired next, so we do not tie a film to one tool
- 06Unclear ownership.Rights to the final files are agreed in writing before work starts
Why choose Steer Media as an AI video production company in Dubai?
Steer Media is a creative studio founded in 2016 and working from Dubai and Pakistan. Our portfolio holds twenty-four AI films, including work for Dettol, Finish, Banana Boat, Al Ain Sparkling Water, Hamdard, Bisconni and GCC Labs. We run conventional production alongside it, publish our prices and answer every enquiry within one working day. If you are comparing suppliers, ten questions to ask an AI video production agency will help, and the rules that apply to the finished film are in AI commercial video production in the UAE.
To start, send the brief through our contact page, or see the films on the AI ad films page.
Thinking about an AI ad film?
Tell us the product, the audience and the deadline. We reply within one working day with a scoped quote.
AI video production company questions: process, price and delivery.
What does an AI video production company in Dubai deliver?
A finished film with its edit, sound and grade, plus the cutdowns and the format and language versions you agreed. We confirm the deliverables list before work starts.
How does an AI video production project work?
It runs from brief and quote to treatment and boards, test frames, generation and selection, edit and sound, then review and delivery. How long it takes depends on length and complexity.
How much does an AI video production company charge in Dubai?
At Steer Media, AI ad films start from AED 10,000 for a film up to one minute, priced by length. A live-action corporate film starts from AED 35,000 and a TV commercial from AED 100,000.
Should I choose AI or live-action video?
Choose AI for stylised worlds, product visualisation and concept films. Choose live action for human performance and real places. A hybrid fits briefs that need both.
Will I own the final video?
Rights should be agreed in writing before work starts. Ask for the master, the cutdowns and the usage rights to be named in the quote.
Why choose Steer Media as an AI video production company?
Steer Media has produced twenty-four AI films for brands including Dettol, Finish, Banana Boat and Hamdard, runs conventional production too, publishes its prices and replies within one working day.
